I'll be honest, I probably wouldn't have picked up this book and read it if I'd seen that Richard Branson had said "What I have read has offended me on every single level... It is a foul piece of work from the first words to the last- really rotten, nasty stuff" about it, but I'm pleased I did.
Because of Branson's words, I was a bit worried about reading the book, but it turned out to be fine. It was a hard read, but it was very informative, & paints a totally different picture about Branson to the public persona we all know. As I read more of the book, I realised that Branson is a lot like my boss (who likes to think of himself as Steve Jobs), so that was off-putting, & made me dislike the book, but that's not the books fault. Although something to keep in mind when reading the book is that the author is incredibly biased (as seen from the preface).
I would have liked to read more about Bransons private life, but I understand why that isn't written about. I also would have liked to know more about his upbringing, but again, I understand why it wasn't written about.
Overall, a very interesting read that I would recommend to others interested in business. However, reading this book is an effort, so be prepared.